Opportunity Models

ProTech Data Science specializes in developing whitespace opportunity models to unlock growth within existing customer bases. By analyzing buying habits, purchase frequency, timing, dormancy periods, and product line success rates, we pinpoint untapped sales potential and enhance customer retention strategies.

• Identifying Untapped Potential: We analyze key metrics like buying behavior and purchase patterns to uncover hidden opportunities within customer data.
• Strategic Segmentation: Accounts are categorized into segments such as high potential, dormant, seasonal buyers, and low engagement, each receiving tailored strategies.
• Measurable Results: Through our approach, clients have seen significant improvements, including increased sales from targeted upselling, re-engagement of dormant accounts via personalized campaigns, and enhanced customer retention rates.

Our methodology ensures businesses maximize revenue and refine marketing efforts through precise data analysis and strategic insights.